Our story:

from Reggio Emilia to tables across Italy

Pinsami was founded in Reggio Emilia in 2016 as a small artisan bakery dedicated to pinsa, which was relatively unknown at the time. Our first customer was a local pizzeria, followed shortly afterwards by a small retail shop. In 2017, Pinsami made its debut in a Reggio Emilia supermarket.
From the beginning, the company’s goal was to develop a product distinguished by its quality and lightness.
Over the years, the business grew and evolved, expanding its range of plain and topped pinsa bases, becoming a benchmark within the category.
This growth has gone alongside with pinsa’s rising popularity in Italy and around the world. Today, Pinsami is among the world’s leading pinsa producers, distributing its products in 38 countries.

How our pinsa

is made

Pinsami’s pinsa bases are created using an artisan approach that has been carefully preserved over time and made consistently reproducible through structured processes and advanced technology.
Great care goes into the dough and every production stage, ensuring the same high quality and consistency even on a large scale.
In our modern production facility, spanning more than 10,000 square metres, carefully selected ingredients such as our three flour types, extra-virgin olive oil and sourdough starter are processed using clearly defined and rigorously controlled procedures.
This is how Pinsami successfully combines craftsmanship with precision, preserving the lightness, crispness and consistently high quality that define our pinsa.

Pinsami by the Numbers

Handcrafted, light and crispy

0

hands of Pinsa-makers

0

Pinsas carefully
handcrafted
every day

0 mq²

the area covered

by the factories of Reggio Emilia

0

hands of Pinsa-makers

0

Pinsas carefully
handcrafted
every day

0 mq²

the area covered by the factories of Reggio Emilia

Certified quality

Creating a truly gourmet pinsa takes more than passion and dedication; it demands a rigorous approach.
We complete extensive annual inspections and audits to certify the quality of our pinsa bases.
Obtaining these certifications is prerequisite for all our raw material suppliers.

That’s how we ensure the exceptional quality of every Pinsami pinsa.

logo-BRC

BRC
GLOBAL STANDARD

This is a global food safety standard developed by the British Retail Consortium. It allows us to meet all the operating criteria in order to fulfil any obligations required by existing legislation on food safety and consumer protection.

logoifs

INTERNATIONAL
FOOD STANDARD

This standard has been developed by the German Federation of Distributors and by its French counterpart. Based on a standardised approach across the entire European Union, it allows us to assess the food safety and quality management systems for our finished products and for products purchased from our suppliers.

logo-BRC

BRC
GLOBAL STANDARD

This is a global food safety standard developed by the British Retail Consortium. It allows us to meet all the operating criteria in order to fulfil any obligations required by existing legislation on food safety and consumer protection.

logoifs

INTERNATIONAL
FOOD STANDARD

This standard has been developed by the German Federation of Distributors and by its French counterpart. Based on a standardised approach across the entire European Union, it allows us to assess the food safety and quality management systems for our finished products and for products purchased from our suppliers.

Why Italians

choose Pinsami

Pinsami commissioned an independent market research study involving 1,000 respondents to understand why Italians choose Pinsami pinsa. Lightness and digestibility remain the main reasons for appreciation (42% in 2026), alongside increasingly recognised versatility (44%, up compared to 2023) and speed of preparation, cited by more than four out of ten consumers. These are the qualities that make Pinsami a practical, delicious product perfectly suited to the pace of modern daily life. That’s why, when people think of pinsa, they think of Pinsami. *(Independent survey conducted in March 2026 among 1,000 respondents representative of the Italian population) *(Source: 2026 survey, consumption within the last three months) **(Source: 2026 survey)

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WHERE TO FIND US

Via M. Mazzacurati, 13/B
42122 Reggio Emilia
Italy

+39 0522 18498